Digital Affiliate Marketing Tips

Digital Affiliate Marketing Tips

Promoting digital products is a different ballgame than promoting tangible items. With tangible products, there are manufacturer specifications and consumer reviews. A product works, or it doesn’t.

With digital products, which are informational in nature, there’s a lot of opinion that plays an important role in whether or not a product is viable. For example, with this report you’re reading right now – you can’t fully judge it based on consumer reviews if many of those consumers aren’t action-takers like you are.

That works both ways, too – maybe a product is getting rave reviews and when you buy it, you find nothing new in it. That’s because it was geared toward newbies and perhaps you’re more advanced.

Here are some tips that will help you promote digital products so that you convert better and have fewer refunds along the way.

#1 – Investigate the Person Behind the Product

digital-affiliate-marketing-tipsYou can’t judge a product by the product alone. With digital content, you have to stay aware of who created the product and where their moral compass points. In some niches, such as anything health related or financial, you could be promoting something that does more harm than good if you’re not careful.

With digital products, there should be an information trail about the author or creator of the product. You have to be careful about looking up phrases such as “John Doe scam” because many affiliates routinely use those phrases to rank high and promote the content, regardless of whether or not the creator has ethics intact.

Remember that as an affiliate, you can’t pass the blame on to someone else. You’re the first point of content between your target audience and the product creator, so if things go South, your audience will blame you for not doing your homework.

Look to see what other kinds of products this vendor has released in the past. Were they well-received by the marketplace? You want to know what their products are like if you don’t buy and see for yourself.

Also look for other issues that add value or result in a refund. For instance, does this person get involved and become accessible to his or her customers – or do they shut down after the sale and kind of “take the money and run?”

#2 – Determine Whether or Not Add-Ons Are Needed

Add-ons come in the form of upsells and one time offers during the purchasing process. Of course, as an affiliate, you want to maximize your commission potential, so it’s always best if people buy the additional items under your link.

But you have to be a safe voice for your readers and guide them in finding out the truth. Contact the vendor and ask if the OTOs or upsells are necessary for the product to work.

If not, you can just have that information handy whenever you do the review – or when someone in your audience reaches out to you to ask your advice. If they are necessary, it gives you clarity on how you need to compile your review.

Imagine you reviewing a product and saying it only costs $17, but the necessary add-on elements tack on an additional $97? Your audience is going to be angry if they were misled, even if it was unintentional.

#3 – Be a Paying Customer Who Reviews Each Product

Instead of just “writing a review” by simply reading a sales page on a product, you can increase conversions if you’re wiling to roll up your sleeves, buy the product and implement it.

Report on how the buying process goes. What was your impression of the sales page? Was it hype? Did anything in particular pique your interest? Was it too long? Not detailed enough?

It’s important that you voice your opinion honestly as you go through the sales funnel. And it’s okay to have some negative reactions as you go through it, too. It’s simply not believable for you to have a perfect, completely satisfied reaction time after time – and as long as your final review endorses it (IF it does), it won’t matter if you have a few minor gripes.

String your review out over the course of a week or more. There’s no need to buy and implement a course and do a review in one day. That’s overwhelming and exhausting and not realistic, either.

You can have a part 1, part, 2 or day 1, day 2 (and so on) listing. Some of those later day blog post reviews might rank higher than the earlier ones. It gives you more entry pages for traffic and also helps you expose the opportunity to buy multiple times rather than just once.

Share what you’re doing without giving away the product’s secrets. Don’t review and blab about the steps inside of the product. Even Amazon only does a limited “Look Inside: of a book before you buy.

You can share what you did without telling how you did it. For example, you can say something like, “I did the three traffic-generating steps he talked about, and the next morning I saw an increase in traffic to my site by 200 hits in just 24 hours!”

Invite your readers to follow along and implement with you. This is great motivation for people to buy. If they know they’re not going it alone (and this is true whether it’s in the make money online niche, beauty, diet, or whatever), they’re going to be easier to convert than if they know they’ll be buying and trying to motivate themselves to take action solo.

This gives your readers the chance to ask questions and build some camaraderie with others who are implementing it – and all of those discussions can take place right on your blog!

Compile the final review and release it as a free viral report. When you’re done, even if it’s on your blog, paste the content into a document and convert it into a PDF file that has your links to promote the item in it.

Release it as a free gift to your list, and allows others to share it virally so that it gets more exposure. Don’t give it away in a non PDF form because then others can just change your link to theirs and siphon off your commissions from you.

#4 – Choose Reputable Affiliate Programs

typing-keyboard-text-womanNot all affiliate programs are created equally. You want something (or someone) with a reputation for paying out the right commissions, on time. There have been horror stories of companies not giving credit to affiliates and failing to pay them.

ClickBank is a notable authority in the digital content niche. They have a stellar reputation for paying on time, every time – on a weekly basis every Wednesday like clockwork.

You can find thousands of niche products to promote in their marketplace – from making money online to dealing with infertility – every category has plenty to choose from.

But like most sites, the content isn’t vetted before it’s available there, so that part is left up to you – it’s your responsibility to ensure the content is above par before promoting it.

JVZoo is another place where you can find a wide range of categories to promote products in digital format. Many affiliates like to choose from this method because if approved, you can get instant payments into your PayPal account – there’s no wait period to get paid unless the vendor chooses to delay your commission based on the fact that you have no record and they don’t know you.

Warrior Plus is another choice you have as an affiliate. This is specifically for the Warrior Forum products, and sometimes those can be non “make money online” products, but that’s not often the case. Still, if you’re in this niche, it might be a good place to consider.

Amazon can’t be left out. While the commission rate might be lower on digital products since the cost of the product is less, too, Amazon does have an amazing track record for converting book sales – including digital versions!

#5 – Don’t Be a Bandwagon Jumper

As a digital product affiliate, you’re going to be tested by vendors online to see how far they can push you into promoting anything and everything for them. It becomes somewhat of a “good old boy’s” club where they adopt a hefty attitude of “you scratch my back, I’ll scratch yours.”

Don’t get involved in that nonsense. You might think it sounds like a good idea at first, but what it does is attach your brand and name to the others who have you making questionable decisions.

If you start promoting crappy products to fulfill an obligation you made to someone, then you tarnish your own reputation and lose the trust and loyalty that you initially worked hard to secure with your target audience.

If someone approaches you for a joint venture as an affiliate, you should agree to review the product, but let them know it will be an honest review so they need to feel confident that their product would pass the test if you take it on.

#6 – Stay Tuned In for New Launches

If you really want to make a lot of money promoting digital products, then your promotion needs to begin long before a product is ever created! That’s right – most super affiliates know what’s in the pipeline and start promoting the product before it gets released.

You should have pages talked about the product as soon as you find out it’s on its way. Sign up as an affiliate pre-launch and get all of the buzz-worthy promo tools you can get that they provide.

You can sign up on sites like JV Notify Pro (owned by Mike Mertz) and have these launch dates and details sent straight to your inbox. Or, just keep tabs on your favorite marketers and see what they’re releasing, when (that is, if they’re vocal about it ahead of time).

#7 – Add Value to Your Product Review

Did you know that many affiliates make bank, not on what they’re promoting, but on what they’re adding in terms of value? That doesn’t mean you have to come out with a special product of your own to add as bait.

Whenever you conduct a thorough review of a digital product, add your own tips to the mix. For example:

Let’s say you’re reviewing a product about how to make money as a blogger. The original product creator suggests that the reader purchase Market Samurai to conduct their keyword research.

You could talk about whether or not you endorse that tool too (and it’s fine if you do), but then add something like this:

Joe’s Tip: For those of you who are already stretched thin on your budget, I have a workaround for the keyword tool. Use Ubersuggest,org or Google’s free Keyword Organizer instead to save money!

This kind of quick tip helps your audience feel like you’re looking out for them. Eventually, if you add enough of these thoughts and ideas that you share as tips, people will be vocal in telling you that they’re buying the product through your link specifically because they love your input.

#8 – Ask the Vendor for a Special Deal for Your Readers

Here’s something too few affiliates have the guts to do. Ask for a special deal! If there’s not already a special going on, you can ask the vendor if you can give your list a discount. Anything will work – even knocking $5 off!

If they balk at that, you can add value in other ways. For example, ask if you can invite them to co-host a webinar with you. In this webinar, you have the expert onhand, so you can ask questions your audience may have.

Being a successful digital affiliate marketer means two things: seeking out the very best products that your niche has to offer and being there for your audience to support them on their journey of implementation.

You can easily go above and beyond what other affiliate do (recklessly promote and then abandon the customer) and you’ll notice that you’re gaining a reputation as someone who can be trusted. This translates into higher conversions for you – and you’ll be able to dominate leaderboards for affiliate contests thanks to your savvy promotional style.

Tips And Motivational Strategies To Make Money In Affiliate Marketing

Tips And Motivational Strategies To Make Money In Affiliate Marketing

make-money-in-affiliate-marketingThe general perception about Affiliate Marketing is that you simply have to pick an affiliate program start promoting a product and you are instantly transformed into a successful Affiliate Marketer. Yes, this is the scenario in the Internet Marketing world today, with hundreds of people taking to affiliate marketing everyday.

Whatever reason people may adduce for choosing to be an affiliate marketer it is obvious that everyone would like to have a crack at affiliate marketing because of the ease with which you can get started. This is in spite of the fact that only about 5% of the online entrepreneurs really make money or make it to the big time.

If success is only for a small percentage of the affiliate marketers then what is the secret behind their success.

Be Smart:

To succeed you have to be smart , act wisely and remain smart all the time. You should have a Website or even a Blog which will help you to promote your product. Do some research and choose a niche product that is easily marketable. You should select affiliate programs that bring you a decent commission with regular monthly payments. Additionally your affiliate marketing experience will be much easier if the affiliate program provides you with Tools, Tips, Training and possibly a website. Promoting your website, writing articles and generating traffic to your website will be your major activities.

Be Confident:

Confidence plays a major role in the success of your business. You have to believe in yourself and in whatever you have decided to do.

“Believe in yourself! Have faith in your abilities! Without a humble but reasonable confidence in your own powers you cannot be successful or happy”
Norman Vincent Peale

Do Hard Work:

Unless you put in a lot of hard work you can never dream of success in any business. Money cannot be made that easily. All Internet Gurus promoting their Secret Systems finally insist that their method should be strictly followed to succeed and that is in other words pure and simple hard work. Hard work pays. There is no substitute for hard work.

Be Committed and Dedicated:

”Unless commitment is made, there are only promises and hopes… but no plans.” –Peter F. Drucker
Success comes only to those who are completely committed to whatever tasks they have undertaken to do. In affiliate marketing too working with commitment , dedication and self motivation will ultimately bring you the rewards you are longing for.

Be Willing to Learn:

simple-workspace-at-homeThe Internet is brimming with new technology. The great advances being made in the field of website promotion and traffic generation are all great benefits for the affiliate marketer. Those who take advantage of these developments will always be ahead of the competition. Hence the willingness to learn especially from successful affiliate marketers and updating your knowledge regularly will ensure success in affiliate marketing.

Find the Time:

You should give up the idea of affiliate marketing if you are not prepared to invest a reasonable amount of time for it everyday even if you are doing it on a part-time basis. Since the financial investment here is low unlike in a brick and mortar business there is a general tendency to be slack. Affiliate Marketing cannot be treated as a hobby. You must find the time and treat it as any other business if you want to succeed and enjoy doing it.

Have a Balanced Temperament:

The perception in the minds of many is that affiliate marketing is a bed of roses. You simply have to set it up and put it on Auto-Pilot and money will start flowing in. Practically it is far from it. You are going to be the pilot, face all the turbulence and the ups and downs and navigate your business to success. To face all these situations and pressures a balanced temperament is essential.

Conclusion:

Affiliate Marketing is a great way to make money from home. The rewards can be great. Successful Affiliates are aware of this. They did not give up. Failure was no option. Success was their goal. They made it to the top, inspiring others to follow them.

Who’s Afraid Of Internet Marketing?

Who’s Afraid Of Internet Marketing?

It’s no wonder so many business owners have the ultimate desire to employee a marketing director. There are so many different means and methods to marketing a company to the public it can be difficult, at best, to mange them all and run a business

person-using-macbookThere are certain elements that share a commonality between traditional marketing and online marketing, but there are elements to Internet marketing that may seem foreign to the sensibilities of a traditional marketing specialist.

Some of the more common themes are news items such as press releases that encourage the news media and interested individuals to keep up your firm’s latest news. There is also the general commonality of simply getting your name in front of people. The differences often come in the ‘how’ and ‘why’ of marketing and not the ‘what’ and ‘should’.

Most businesses understand the need to get people tuned into what their business is doing. Long standing brick and mortar marketing principles would suggest traditional media outlets such as newsprint, radio or television as obvious choices. While these media outlets certainly have a place in marketing, the bulk of successful Internet marketing happens online.

Marketing for the web requires an understanding of Search Engine Optimization (SEO) techniques along with linkable connections scattered throughout the web. What this means is that every time you post on a blog or forum you should make sure a link to your business is included in the signature box. This also means you ask business associates to consider placing a link to your site on their websites.

internet-marketingOne of the most cost effective means of advertising your online business will be Pay Per Click (PPC) advertising. This is one of the smallest advertisements you will ever see, but they are highly targeted so you have the best chance of reaching prospects that can be turned to customers.

Internet marketing may also mean developing knowledge-based articles or ezines that can readily connect with your customers. Many site owners have either personally developed articles or hired a freelance writer to produce an ebook on the subject of their business that can be passed along to members of their site either through autoresponders or as part of an opt-in membership. These members help you establish a mailing list online. List building techniques include offering a freebie to customers and often result in a very low cost means of growing your contact list.

Internet marketing is vitally important to the establishment and growth of your ecommerce site, but it may require learning a new language and developing new marketing skills. If you can’t afford a marketing specialist you can still learn the skills needed to grow your site into a premier online ecommerce destination.

3 Commonly Asked Questions About Affiliate Management

3 Commonly Asked Questions About Affiliate Management

People have all kinds of questions about starting their own affiliate program and it’s always a good idea to be prepared. Starting and managing your own affiliate program isn’t something that can be done on the fly. It takes carefully preparation and planning, but the results are well worth it. Here are 3 commonly asked questions:

Question 1: How much commission should I offer in my affiliate program?

How much you offer will depend on the amount you can afford, taking into consideration the lifetime value of a customer, what your competition is doing and how attractive you can make your offer.

As a general statement, information products usually have a higher commission rate – often between 25-50% with the higher end being more common. Consumer products with smaller profit margins can be as low as 5%, but don’t often go above 20%.

But what you charge should be based on your own unique business. Here are some more things to help you come to a decision:

Sometimes it’s okay to pay a bit more for a first-time customer who will buy from you over and over again.

Always see what your competition is offering. You don’t have to get into a commission war, just be sure to make your program very attractive through good conversion rates, unique and useful promotional tools and other attractive features.

Question 2: What kind of affiliate tools should I provide to my affiliates?

The simplest answer is: Give them what they want.

Talk to your affiliates and see what they need to serve their unique audience needs, and where possible, provide it to them.

For hard-hitting promotions, you can craft email copy, conduct live teleseminars with content and sales pitch, special reports, etc.

For the content-starved webmaster (and there are plenty out there), give them things like articles, free ebooks and other informational content.

The important thing is to listen to your affiliates and watch which tools convert best.

Question 3: Q: Can I have an affiliate program with a service-based business?

Sure you can. If you have a profit margin or a lifetime customer value that allows you to pay commissions, certainly.

If you have services available that are at a set price, it’s easy to automate everything and run your program, just like a product-based one.

If you charge by the hour or have to give project estimates, it’s a little tougher to automate completely.

Here are a few options:

affiliate-management

– Have a script that can track who referred your potential client to you. Ex. Affiliate recommends your service through a tracking link. Potential client clicks the link, checks out your website and fills out a form for more information. Your system tells you who referred the client and if they purchase your services, you can give the affiliate a commission.

– You could do it as a pay-per-lead opportunity where the affiliate is paid a smaller fee for every person that fills out the form for more information. This would be easy to automate in most affiliate systems that can handle pay-per-lead transactions.

– Don’t want to go with a full-blown affiliate program? You can institute a client referral program where you simply allow your clients to recommend your service, in return for credit for services. When a new client comes to you, you ask where they heard about you and you add a credit to your referring client’s account

An affiliate force is an incredibly powerful thing and when you consider you don’t have to pay affiliates anything until they produce results for you, it’s one of the best deals going in Internet marketing today. Plan your program well and you’ll soon have your own active force of affiliates bringing you new customers every day.

Affiliate Marketing In Perspective

Affiliate Marketing In Perspective

What is affiliate marketing on the internet? It is a derivative of internet marketing where one is paid for every customer or sales provided by him. Affiliate marketing is a basic element in most of internet marketing strategies.

affiliate-marketingAffiliate marketing involves the use of affiliate management companies, in-house affiliate managers, and third party vendors, who use e-mail Marketing, Search Engine Marketing and RRS Capturing and Display Advertising, to ensure the success of the product. Web traffic, being critical to online marketing, can be traced with the help of a third party or own affiliate programs. Yes, this process requires a lot of effort. When it first started, this method involved a lot of spamming, false advertising, trademark infringement, etc. With the invention of complex algorithms and enhanced security that make it safer for doing business online, affiliate marketing became more popular as it offered more opportunities. However, at the same time, affiliate marketing has also increased the competition in marketing.

Such pressure led to the introduction of out-sourced programs. These services are offered by companies with expert affiliate and network program managers, who have various affiliate program management techniques. In addition, these affiliate networks also have association with publishers to help them on the advertising aspect.

When was affiliate marketing started? It was started by cdnow.com that had websites related at music. A list of music albums can be found on the website. One is paid if he put those links in his website and a visitor bought an album through his site. Shortly, a woman approached Amazon with a similar marketing strategy. The woman would sell Amazon’s books on her website and she would be paid a certain percentage in return if she sold Amazon’s books through her site. This triggered the Amazon’s associate program.

Affiliate network started to gain popularity and has since been adopted by different businesses, such as travel, education, telecom, retail and subscription sites, just to name a few.

man-using-laptopThe compensation methods vary from one affiliate program to another. Amongst the methods, we have the Cost per Sale (CPS), Cost per action (CPA), Cost per mile (CPM) and Cost per click (CPC). The CPS and CPA are most commonly used today. In CPM and CPC, the advertiser may not capture the target audience as a click would be enough to generate commission. On the other hand, for CPS and CPA, the visitor has to click the link and buy something or sign up for some services, which proves that he is among the target audience, before the affiliate is being paid. What is important here is to send as much targeted traffic as possible to the advertiser in order to increase his returns. Therefore, affiliate marketing is also known as performance marketing because the success of the product really depends on the performance of the affiliate. Is there a difference between an affiliate team and a sales team? Yes, from the nature of the job! It is the job of an affiliate team to generate traffic, and it is the job of the sales team to follow on from there, to influence the visitor to buy the product.

Affiliate marketing is very effective and many businesses have shared and attributed their successes to this method of marketing.